The Provenance Action began on 01 December 2018.
The main purpose of the project is to develop an intermediary-free solution for digital content verification that gives greater control to users of social media and underpins the dynamics of social sharing in values of trust, openness, and fair participation.
The establishment of the Provenance consortium reflects an acute awareness of the challenges posed for citizens by large scale disinformation, including misleading and outright false information. The solutions proposed by Provenance will make it easier for consumers to evaluate online information by providing a simple, graphical guide - almost like a nutritional label - that will clarify the source and history of a piece of content.
This intermediary-free solution will enable citizens to evaluate online content while developing digital literacy competencies and will help content creators to distinguish, and potentially monetise, their high-quality work.
At the same time, it will help content creators to secure their original work from misuse and manipulation, by registering the original work in a blockchain ledger, tracking how it spreads, and identifying any manipulations that occur.
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